The Bakersfield College Centennial is around the corner, and the school is looking for a new logo.
“The idea for a logo competition was mine, and was born out of necessity,” said Amber Chiang, director of marketing and public relations at BC. “Last fall, before budget cuts became dramatic and unavoidable, BC released an RFP [request for proposal] for the creation of a Centennial logo, along with a new permanent logo to replace the current one.
“We moved completely through the process, but as we prepared to award the contact, we pulled it back and re-strategized. Based on budget, I thought a design competition with a prize would be a great way to go.”
The logo completion will forever honor the winning artist by adding his or her name to the rich history of the school. In addition, a $1,000 prize will be given to the winner. Team or individual submissions will be accepted though the teams will share the $1,000 prize.
Chiang commented that the money “is from the Department of Marketing and Public Relations and is a lot less than we had expected to spend when awarding the RFP for logo design.”
The judges are made up of BC design staff and faculty in the Art Department. Also, a community member involved with the Centennial celebration is also on the committee.
Some of the rules are any submitted artwork/logos cannot resemble any current logos used by BC or any departments, clubs or functions associated with BC. The artwork must include the words “Bakersfield College” and it must clearly represent its Centennial celebration.
The terms “Centennial” and or “100 Year Celebration” should be used in conjunction with “Bakersfield College,” but “BC” cannot be used by itself.
The school colors red and black have to be used; other colors may be used such as gold and gray.
The “Renegade Knight” mascot or other geographically associated items are open for use as long as it’s original works.
The current version of the Renegade knight mascot cannot be used. To submit logos, email them to [email protected].
The deadline is Dec. 7 at noon and the winner will be announced Dec. 17 by way of BC’s Facebook page, BC’s website, the student portal, and with posters.
For further information on rules and how to submit your logos, go to www.bakersfieldcollege.edu/logoguidelines for more information.