“I think; therefore I am.” Profound philosophical statements such as this are not the kind of things that are coming out of the mouths of American female icons these days. Objects of popular admiration such as Paris Hilton or Jessica Simpson are more likely to quote a child’s cartoon character. Based upon my observation, the raunch-culture that these two celebrities represent has become increasingly appealing to an absurd degree.
Every time I catch a glimpse of MTV or open the latest issue of Marie Claire, I become immediately overwhelmed with an array of pop-tarts and ebullient models whose careers are based on the exploitation of their bodies as well as their stupidity.
Not every aspect of popular culture that is intended to appeal to women nowadays is anti-intellectual, but the onrush of superficial celebrities who represent nothing but vulgar materialism has increased to a sickening extreme. As a woman in her early 20s, I am appalled that senseless trends and unscrupulous women appeal to the age group I associate myself with.
This is not the testimony of a radical feminist; although, I do believe in protesting against the tactless pop-tarts that adorn the covers of most contemporary magazines, I embrace femininity as much as any other all-American girl. The bulging cosmetic purse in my backpack, and the back-issues of Vogue in my bookcase are not the normal archetypes associated with your average femi-Nazi. I do not necessarily believe in the common gender ideology of feminism. I simply wish to uphold the intellectual liberation aspect of feminism.
Having attended a modern-day beauty school where I acquired an education in “slut chic” rather than in actual cosmetology as I had originally intended I cannot emphasize enough the importance of feminine intellectualism.
I spent day after tedious day trimming the gray manes of nagging housewives, and applying gobs of stark-bright colors to the faces of classmates whose daily conversation couldn’t extend beyond that of their insane vanity or their moronic sexual indiscretions. I found myself lost in a superficial and meaningless existence.
Of course, upon joining the institution, I did not possess extreme notions about beauty culture that is essentially a prequisite of a college of cosmetology. As a naive 18-year-old girl who has always adamantly subscribed to beauty trends, I eagerly entered the school with the intention of using the vocational training to fund my ultimate goal of earning a college degree. However, the whole endeavor was such a disappointment that I couldn’t imagine working in the industry even though I had already graduated. I became so disillusioned about the beauty industry that I began to see working as a cosmetologist as emotionally damaging as selling my body on the street.
According to writer Betty Freidan, who wrote the pro-feminist novel “The Feminine Mystique,” women are suffering from a type of epidemic. Freidan’s theory, aptly titled ” the problem that has no name,” dictates that because of the idealized image of women, as well as other contributing factors, women are prisoners of their own minds.
Freidan’s observations have allowed me to realize that there is a movement against the mind-set and culture that is defining every modern woman.
We’ll leave the asylum of beauty that I attended to house the absolute conformist of the superficial lifestyle. In the meantime, I am abhorred to see ideals of a thoughtless raunch-culture infesting regions of mainstream culture and society.